While the email campaigns are still as constant as ever, it has been a couple of months since I noticed a true face-palm email campaign.
Thankfully, the idiots at Varazo sent us a gold medal Inside Sales Idiot email this morning. Feast your eyes on this beauty!
Aside from the comical references to a Virtual GoToMeeting invitation and reference to the fact we can send email to them “24 hours, 7 days, 365 days, including holidays”, they also dove straight into their pitch with bullet points on a grey background and no attempt whatsoever to communicate value to the recipient. Idiots.